Professional headshots are critical to your brand. You only have a few seconds to make a first impression when a potential client lands on your website or LinkedIn page. You are your brand. Upon meeting you or viewing your headshot, potential clients very quickly decide if they feel a connection to you and your company. Do you look approachable, professional, trustworthy? All of these are important characteristics of your company’s brand. It is imperative that the headshot you share with your potential customer be professional.